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Paradise Valley Estates: A Capital Investment

Paradise Valley Estates (PVE) will celebrate its twentieth anniversary this year. The 80’s and 90’s were a time of significant growth in continuing care retirement communities (CCRCs) in the United States. Today, there are nearly 2000 of them across the country. Over 80% of communities are not-for-profit organizations, including PVE.


There are many different options out there—rental, real estate equity, profit and not-for-profit. All can be well-run and suit the needs and desires of their residents very well. In my 35-year career in senior living communities across the country, I’ve learned that almost all residents believe that their community is the best (as it should be).


While I’ve worked in various types of communities, the majority of my career has been spent in the not-for-profit setting. Paradise Valley Estates was launched in 1997 by a dedicated group of retired military officers that wanted a senior living option right here in Fairfield, CA. Those early visionaries elected to form a local, not-for-profit organization to develop and run the community.

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Not-for-profit communities can offer some important distinctions from their for-profit counterparts. One such distinction on full display here at PVE is the effort to reinvest capital resources to keep the community competitive, up-to-date and striving to offer new programs, services and amenities.

Master planning projects abound right now, including;

  • A new bi-level parking structure
  • Extensive renovation to Laurel Creek Health Center
  • Redecorating of community areas in the three residential apartment buildings
  • A second bocce court was added due to the popularity of the sport
  • Construction is nearing completion on a brand new, dedicated memory care building

In searching for just the right senior living option, take a look at the surroundings. Questions to consider:

  • Are community spaces modern and up-to-date?
  • Does the community have a strategic or master plan?
  • What amenities or enhancements are planned?
  • Is there a plan to systematically replace major systems like boilers and HVAC?

Life plan community residency may last 10, 15 or 20 years. At PVE we have quite a number of pioneers who are celebrating their 20th anniversary as well–and our community is even better now than the day they moved in.