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Ready for Your Close-Up

If you’ve looked at Paradise Valley Estates’ website, brochures, social media posts and print advertisements, you might have noticed that there is something a little different about the photography. It’s a little more authentic than what you’ll find on most senior-focused websites. It feels a little more real. That’s because our models are real Paradise Valley residents.

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We think we have a pretty darn good looking group around here. Most senior living communities use stock images, which they purchase. These are perfectly ok, but they end up looking a little generic. Nice stock images of older adults end up being used in marketing for all kinds of businesses, too. Ours are unique!

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We recently took on a very ambitious photo shoot. The goal was to capture a day in the life of PVE on campus, as well as in the greater Fairfield community.

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All the shots were either outside or offsite. The offsite locations included Animal Rescue Foundation in Walnut Creek and Mt. Diablo State Park.

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This kind of shoot is a challenge for models, the art director and the photographer. Plus, there are uncontrollable factors like weather! Everyone involved was a trooper, and I think even had some fun.

Be watching in the next few months for these real world shots.